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A super lightweight, highly pigmented foundation that guarantees non-stop hydration and radiance.

Ayu Fresh Skin Liquid FoundationAyu Fresh Skin Liquid Foundation
(4.3)

A lightweight, matte foundation infused with hyaluronic acid to help hydrate skin but still hold firm for 24 hours with its sweat, humidity and water-resistant formula

Ayu Perfect Skin Liquid FoundationAyu Perfect Skin Liquid Foundation
(3.7)

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

Ayu Illuminating Face CreamAyu Illuminating Face Cream
(3.3)

This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly

Ayu Instant Under Eye ConcealerAyu Instant Under Eye Concealer
(4.8)

Super finely-milled, weightless powders formulated with soft-focus light-reflecting particles to instantly blur imperfections for effortlessly smooth skin

Ayu Translucent Sheer Setting PowderAyu Translucent Sheer Setting Powder
(5.0)

Award winning palette in 'Natural Glow'

Ayu Natural Glow PaletteAyu Natural Glow Palette

Award winning palette in 'Peach Glow'

Ayu Peach Glow Blush and Bronze PaletteAyu Peach Glow Blush and Bronze Palette

Infused with coated pigments, this blush is ideal for creating soft-focus colour on the cheeks or lips

Ayu Sheer Cream BlushAyu Sheer Cream Blush
(4.5)

Add a pop of warmth to your complexion with our cream blush collection.

Ayu Cream BlushAyu Cream Blush
AYU Cosmetics
Ayu Cream Blush Sale price£19.00
(4.5)

Enhance, brighten or bronze the appearance of the complexion for a healthy looking glow!

Ayu Skin Finishing Sheer PowderAyu Skin Finishing Sheer Powder

Reduces the appearance of fine lines & wrinkles. Infused with beauty enhancing Hyaluronic acid, Vitamin E and Jojoba Oil, this hydrating base reflects light to visibly refresh dull, tired skin.

Ayu Clear Illuminating Face CreamAyu Clear Illuminating Face Cream

Our award winning concealer in a brand new bottle! This highly pigmented yet lightweight concealer will brighten and even out skin tone under the eyes for a fresher, brighter and more youthful look instantly.

Ayu New Instant Under Eye Concealer
(4.8)