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Fresh Skin Foundation

Sale price€32.50
Color:00 New Shade

Ayu Fresh Skin Foundation is a light-to-medium coverage liquid foundation designed for normal to dry skin. It is not a heavy, full-coverage formula that masks your complexion — it is a skin-enhancing base that evens out tone while letting your natural skin show through. Available in 19 shades from 00 (very fair) to 7.5 (deep).

KEY BENEFITS
  • Light-to-medium buildable coverage with a natural, dewy finish
  • Hydrating formula that does not settle into fine lines or dry patches
  • 20 shades designed for Irish and European skin tones
  • 100% vegan and cruelty-free, dermatologically tested
  • Suitable for mature skin — looks like skin, not makeup
HOW TO APPLY
  1. Prep: Apply moisturiser and allow it to absorb for 2 minutes
  2. Apply: Dot foundation on forehead, cheeks, nose, and chin. Blend outward using the Ayu Buffer Foundation Brush in circular buffing motionsAyu Buffer Foundation Brush
  3. Build: Add a second layer only where you need more coverage — under eyes, around the nose, or over blemishes
FULL INGREDIENTS

Aqua, Isododecane, Glycerin, Propylene Glycol, Isohexadecane, Hyaluronic Acid, Trimethylsiloxysilicate, Ethylhexyl Palmitate, PEG-30 Dipolyhydroxystearate, Silica, Quaternium-18 Bentonite, Magnesium Stearate, Ozokerite, Cetyl PEG/PPG-10/1 Dimethicone, PEG-10 Dimethicone, Magnesium Sulfate, Triethoxycaprylylsilane, Ethylhexylglycerin, Caprylyl Glycol, Phenoxyethanol

GOOD TO KNOW

FeatureDetail

VeganYes — 100% vegan formula

Cruelty-FreeYes — never tested on animals

Dermatologically TestedYes

CoverageLight to medium, buildable

FinishNatural, dewy, skin-like

PERFECT FOR
  • Skin type: Normal to dry
  • Coverage preference: Natural, “your skin but better” finish
  • Occasion: Everyday wear, office, casual events
  • Pair with: Ayu Buffer Foundation Brush and Translucent Loose Setting Powder
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  • 5 stars: 420 (91%)
  • 4 stars: 30 (6%)
  • 3 stars: 6 (1%)
  • 2 stars: 5 (1%)
  • 1 star: 3 (1%)
P
Paula O.

This foundation goes on so well and stays on.

Hi Paula, we're so happy to hear you love the foundation! Thanks for sharing your experience with Ayu Cosmetics.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

A
Anonymous

Nice quality foundation with good coverage

Thank you for your lovely feedback! We're glad you enjoy the quality and coverage of our Fresh Skin Foundation. We appreciate your support! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

V
Victoria E.

Lovely foundation. Beautiful finish and great size bottle for a pro kit. Can’t recommend highly enough.

Hi Victoria, thank you for your wonderful review! We're so glad you love the foundation and find the size great for your kit. We appreciate your high recommendation!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

j
jackie M.

Beautiful product does fell like you have anything on skin

Jackie,
We are delighted you are happy with your Fresh Skin Foundation. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

S
Sinead F.

Amazing foundation.. using this for years now. Makes skin looks so fresh without any heavy feelings. Lasts all day and night.. totally love!

Sinead,
We are delighted you are happy with your foundation. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

A
Amanda

Fab foundation great light weight coverage

Hi Amanda, we're delighted to hear you love our Fresh Skin Foundation! Thanks for sharing your positive experience. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

S
Sile D.

I adore this make up , it gives me the coverage I need without being cakey which is a challenge on my 61 year old skin.

Hi Sile, we're so glad you love the foundation! It's wonderful to hear it works well for your skin. Thank you for sharing your experience! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Mrs C.F.

I love your product "Fresh Skin Foundation" as it gives great coverage yet it feels so light on my skin. It is easy to apply and blend and lasts all day

Hi Mrs. Farrelly, we're so happy to hear you love the Fresh Skin Foundation! Thank you for your wonderful review and for choosing Ayu Cosmetics. We look forward to serving you again!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

K
Karen O.

I find this foundation goes on easily and stays on. Light on the face.

Hi Karen, we're so glad you love the Fresh Skin Foundation! Thanks for sharing your positive experience.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

E
Eileen O.C.

Love it . Only need a tiny amount but evens out skin tone & gives a fresh look

Hi Eileen, we're so glad you love the foundation! It's great to hear it evens out your skin tone and gives you a fresh look. Thanks for sharing your experience!
We are available on hello@ayu.ie should you need us.
Love,
Team Ayu

S
Suzanne B.

Finding this sitting very dry on my skin after applying, even after priming and using setting spray

Hi Suzanne, thank you for your feedback. We're sorry to hear the foundation didn't work as expected. Feel free to reach out to us for tips or alternatives that may suit your skin better. We appreciate your input!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Mary S.

Love your products

Thank you so much for your kind words! We're thrilled you love our products. Looking forward to serving you again.
Should you need to contact us we are available on hello@ayu.ie

P
Patrice C.

love this makeup

Hi Patricia, we're so glad you love the Fresh Skin Foundation! Thanks for your lovely review and for choosing Ayu Cosmetics.
We are always happy to help on hello@ayu.ie should you wish.
Love,
Team Ayu

G
Geraldine B.

Easy to apply, feels light on skin, colour match good

Hi MS GM Boland, thank you for sharing your positive experience! We're delighted you love the foundation. Enjoy your flawless look!
We are always happy to help on hello@ayu.ie should you wish.
Love,
Team Ayu

R
Rachel M.

Perfect for me! Sits like a second skin.

Hi Rachel, we're thrilled to hear the foundation feels like a second skin! Thanks for your lovely review and support.
Love Team Ayu

P
Patricia L.

Being using this foundation for over 5 years, it creates a beautiful finish and lasts all day

Hi Patricia, thank you so much for your lovely review! We're thrilled to hear you love the foundation and that it has been a staple for you over the years. We appreciate your continued support!
Love Team Ayu

S
Seona W.

Already have this foundation just decided to go a little light shade. No problem with it but I’ll be sticking with 3.5! Love love it ! I’d say it’s better than many much more expensive brands .

Hi Seona, we're so happy to hear you love the foundation! Thanks for sharing your experience and for choosing Ayu Cosmetics. We appreciate your support!
Love Team Ayu

D
DENISE D.

👍 I like it

Hi Denise! We're thrilled to hear you like the Fresh Skin Foundation. Thanks for sharing your feedback!
Love Team Ayu

A
Alison

My second bottle - this has lasted absolutely ages. It's great coverage and works better than even the very premium foundations I've tried over the years. Highly recommend.

Hi Alison, thank you so much for your wonderful review! We're thrilled to hear you're loving the foundation and that it lasts so well. Your recommendation truly means a lot to us. Cheers to your beautiful skin!
Love Team Ayu

A
Angela

Love this foundation, fantastic coverage so a little goes a long way. Stays on wall day without need the touch up.

Hi Angela, we're thrilled to hear you love the foundation! Thanks for sharing your experience with us. Enjoy your flawless look!
Love Team Ayu

S
Sanda B.

Love it we are delighted

Hi Sanda, We're thrilled to hear you love the Fresh Skin Foundation! Thank you for your kind words and support.
If you need any assistance we are always here on hello@ayu.ie should you need anything.
Love Team Ayu

K
Kayleigh

I’m genuinely impressed with Ayu Cosmetics. As an Irish brand, it’s wonderful to support smaller, lesser-known companies, and Ayu truly stands out. Their postage is exceptionally fast, and I’ve already bought their foundation twice because it’s become my absolute favourite. It has a very unique consistency, in the best way, and delivers an outstanding finish and wear. A little goes a long way! I sincerely hope this foundation remains a permanent part of their range.

Hi Kayleigh, thank you so much for your wonderful review! We're thrilled to hear you love our foundation and appreciate your support for Ayu Cosmetics. We'll do our best to keep it a staple in our range. Thanks again for your kind words!
If you need any assistance we are always here on hello@ayu.ie should you need anything.
Love Team Ayu

A
A.G.

I would give it 5 stars if my skin was different :) Some days this foundation is enough, sits well; other days my skin feels more in need of the Perfect Skin Foundation. However, the shades are spot-on-good and I highly recommend this foundation for people with not-oily-skin.

Hi A.G., thanks for your honest feedback! We're glad you like the shades and find it suitable on some days. We appreciate your recommendation for those with not-oily skin. Hope you find the perfect match every day!
We are always happy to help at hello@ayu.ie
Love,
Team Ayu

G
Grainne D.

The best foundation I have ever used, added benefit Ayu being Irish, I use so many of the Ayu products and I have never being disappointed, thanks Suzi and team at Ayu x

Hi Grainne, thank you so much for your lovely words! We're thrilled to hear you're happy with the foundation and our products.
We are always happy to help at hello@ayu.ie
Love,
Team Ayu

J
Janine M.

This is the best foundation I've ever used. Can't believe it took me so long to find perfection.

Hi Janine! We're thrilled to hear you love the foundation. Thank you for sharing your wonderful feedback!
If you need any assistance we are always here on hello@ayu.ie should you need anything.
Love Team Ayu

E
Elaine W.

Was able to try a sample before buying which is handy as so many times when you buy online it's the wrong colour. I have a graveyard of unsuitable foundations. It has lovely coverage. Doesn't settle in the lines or pores. Very happy with my purchase ☺️

Hi Elaine, we're so glad you enjoyed the sample and love the foundation! Thanks for sharing your experience. Happy to hear you're happy with your purchase! We are always happy to help at hello@ayu.ie
Love,
Team Ayu

K
Kathy C.

This foundation is Brillant, I have redness and some broken capillaries on my face and this is a game changer for me. I only need apply a little as a little goes a long way, it covers the redness very well and is very natural looking.

Hi Kathy, we're thrilled to hear that the Fresh Skin Foundation is making such a positive difference for you! Thanks for sharing your lovely review and for choosing Ayu Cosmetics.
We are always happy to help at hello@ayu.ie
Love,
Team Ayu

M
Maeve F.

I find it excellent I am using it a long time and have recommended it to others

Hi Maeve, thank you so much for your wonderful feedback! We're thrilled to hear you've been happy with the foundation for so long and appreciate your recommendations. Stay fabulous!
If you need any assistance we are always here on hello@ayu.ie should you need anything.
Love Team Ayu

Frequently Asked Questions

How do I apply light foundation? +

Begin with clean, moisturised skin and use a primer suited to your skin type. Apply a small amount of foundation to the centre of your face, blending outwards with a brush, sponge, or your fingertips for a seamless and natural finish.

How can I tell if my foundation is too light? +

If your foundation makes your complexion appear washed out or leaves a visible line along your jawline, it’s likely too light. Always test shades in natural daylight and match the colour to your neck for the most natural result.

What is light coverage foundation? +

Light coverage foundation provides a sheer finish that evens out skin tone while allowing freckles, natural texture, and minor imperfections to show through. It’s perfect for achieving a fresh, “no-makeup” look.

What is the best light coverage foundation? +

The best light coverage foundation is one that blends effortlessly, feels weightless, and suits your skin type. Fresh Skin Foundation is specially formulated to deliver breathable coverage with a smooth, natural finish.

What’s the difference between light and full coverage foundation? +

Light coverage foundation offers a sheer, natural look, while full coverage is designed to conceal more prominent imperfections and create a flawless base. Light coverage feels lighter on the skin and maintains a more skin-like appearance.

Is hydrating foundation suitable for oily skin? +

Yes, but it’s important to choose an oil-free hydrating formula. This will keep your skin comfortable without adding excess shine, especially when used with a mattifying primer and setting powder.

What is hydrating foundation? +

A hydrating foundation is enriched with moisture-boosting ingredients to keep your skin feeling soft, smooth, and comfortable throughout the day. It’s particularly beneficial for normal to dry skin types.