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Perfect Skin Foundation

Reformulation Sale - 40% Off
Sale price€21.00 Regular price€35.00
Color:00 New Shade

We’re preparing an updated version of this foundation formula as part of our ongoing commitment to innovation and evolving global cosmetic standards.The current formula remains safe, effective, and fully compliant for use and sale. As we transition to the new version, the existing formula is available at 40% off for a limited time while supplies last.The updated formula will maintain the same skin-like finish, wear, and performance you love — with select ingredient updates coming soon.

Ayu Perfect Skin Foundation is a medium-to-full coverage liquid foundation formulated for normal to oily skin. It is not a sheer tint that fades by lunchtime — it is a long-wearing, shine-controlling formula designed to maintain a flawless matte finish throughout the day. Available in 13 shades.

KEY BENEFITS
  • Medium-to-full coverage that lasts all day without fading
  • Oil-controlling formula that reduces shine on the T-zone
  • Long-wearing — resists transfer, breakdown, and oxidation
  • 100% vegan and cruelty-free, dermatologically tested
  • Ideal for weddings, events, and photography
HOW TO APPLY
  1. Prep: Apply a mattifying primer to clean skin, focusing on oily areas
  2. Apply: Use the Ayu Buffer Foundation Brush to buff foundation into skin using circular motions. Start from the centre of the face and blend outwardAyu Buffer Foundation Brush
  3. Set: Lock coverage in place with Ayu Translucent Loose Setting Powder on the T-zoneAyu Translucent Loose Setting Powder
FULL INGREDIENTS

Aqua, Cyclopentasiloxane, Glycerin, Isododecane, Propylene Glycol, . Hyaluronic Acid Trimethylsiloxysilicate, Lauryl PEG-10, Tris(trimethylsiloxysilylethyl, Dimethicone  Silica, Polymethyl Methacrylate, Quaternium-18 Bentonite, Magnesium Stearate,  PEG-10 Dimethicone, Magnesium Sulfate, PVP, Triethoxycaprylylsilane,  Ethylhexylglycerin, Caprylyl Glycol, Phenoxyethanol. May contain: Titanium Dioxide(CI 77891), Iron Oxides(CI 77499),Iron Oxides(CI 77492), Iron Oxides(CI 77491).

GOOD TO KNOW

FeatureDetail

VeganYes — 100% vegan formula

Cruelty-FreeYes — never tested on animals

Dermatologically TestedYes

CoverageMedium to full

FinishMatte, long-wearing

PERFECT FOR
  • Skin type: Normal to oily
  • Coverage preference: Full, flawless, event-ready
  • Occasion: Weddings, parties, photography, long workdays
  • Pair with: Ayu Buffer Foundation Brush and Ayu Translucent Loose Setting Powder
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  • 5 stars: 235 (89%)
  • 4 stars: 17 (6%)
  • 3 stars: 4 (2%)
  • 2 stars: 6 (2%)
  • 1 star: 1 (0%)
P
Pauline B.

Yes happy with this product

Hi Pauline, we're glad you're happy with the Perfect Skin Foundation! Thanks for your support.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu🤍

C
Carolann K.

Beautiful foundation gives a lovely velvet finish.
Have bought the foundations numerous times and never dissapointed. Would definitely recommend.

Hi Carolann, thank you so much for your lovely review! We're thrilled to hear you're enjoying the Perfect Skin Foundation and appreciate your recommendation. Looking forward to serving you again!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

L
Lisa R.

I absolutely love this. It gives brilliant coverage all day, ( even on the very hot days ) yet looks light & fresh. I used the colour match on the app & it was spot on.

Hi Lisa, we're thrilled to hear you love the Perfect Skin Foundation! Thanks for sharing your experience and for trusting our color match. Enjoy your flawless look!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

D
Debbie H.

Love this foundation

Hi Debbie! We're thrilled to hear you love the Perfect Skin Foundation. Thank you for sharing your feedback! We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

N
Niamh D.

I love the Perfect Skin Foundation and have been using it since I first found AYU ❤️

Niamh,
We are delighted you are happy with your Perfect Skin Foundation. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Marian K.

I didn’t find the coverage very good . Have to use a lot

Hi Marian,
Our Perfect skin foundation is designed to give a buildable coverage. Should you need any assistance We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Martina O.

Great coverage, without being too much. Just a lovely, easy to apply and lasting foundation.

Hi Martina, we're so happy to hear you love the foundation! Thanks for sharing your experience with us. We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

P
Paula O.

I have very sensitive skin and I find all AYU products great to use. This foundation goes on so well and stays for the day.

Hi Paula, we're thrilled to hear that you love the Perfect Skin Foundation and that it works well for your sensitive skin! Thank you for sharing your experience with Ayu Cosmetics.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

R
Roseanne M.

First time trying perfect skin, at first I found it very running but I got used to the texture and now adore it

Hi Roseanne, we're so happy to hear you love the Perfect Skin Foundation! Thanks for sharing your experience with us.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

S
Sinead C.

Amazing, love this make up brand, the perfect skin foundation is lovely and the staff are always so helpful

Hi Sinead! We're so happy to hear you love the Perfect Skin Foundation and appreciate our staff. Thank you for your wonderful review!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Mrs m.m.

Love all my products fast delivery very pleased

J
Jessica O.C.

Looking for a replacement for a discontinued YSL foundation and found AYU. It is a soft texture light going on foundation, not heavy feeling , long lasting does not budge even when exercising!

Hi Jessica! Thank you for sharing your experience. We're thrilled to hear you love the foundation and that it works so well for you. We appreciate your support and hope you enjoy many more flawless looks with Ayu Cosmetics!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

L
Louise R.

Love this foundation, only issue I have is it makes me break out when I use it everyday, and I need to over my rocesca.

Hi Louise, thank you for your feedback! We're glad you love the foundation. If it's causing breakouts, you might want to try using it less frequently or layering it over a soothing moisturizer. Feel free to reach out if you need any advice or alternatives. We appreciate your support! We are available on hello@ayu.ie should you need us.
Love,
Team Ayu

C
Caroline G.

Excellent foundation

Hi Ms. Caroline Grace, thank you for your wonderful review! We're so glad you love the Perfect Skin Foundation. We appreciate your support!
We are available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Magdalena C.C.C.l.

Good, but matt finish doesn't really go well with my skin, ill be looking for Fresh Foundation next time

Hi Magdalena, thank you for your feedback! We're glad you liked the product, and we understand that finish preferences vary. We hope the Fresh Foundation suits you better next time. Feel free to reach out if you need any recommendations!
We are available on hello@ayu.ie should you need us.
Love,
Team Ayu

G
Gemma O.

Perfect shade and can mix it easily with slightly darker shade for summer. Lasts for hours and easy to blend.

Hi Gemma, we're so happy to hear you love the Perfect Skin Foundation! Thanks for sharing your experience and for choosing Ayu Cosmetics. Enjoy your summer glow!
We are available on hello@ayu.ie should you need us.
Love,
Team Ayu

J
Jacqueline C.

Great coverage and finish, long lasting

Hi Jacqueline, thank you for your wonderful review! We're thrilled to hear you love the coverage and long-lasting finish of our Perfect Skin Foundation. We appreciate your support!
We are available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Mrs m.m.

Love my products love ayu foundation getting other products to try too like tan mist so hoping i will be pleased

M
Mary N.

Love this product

Hi Mary, we're thrilled to hear you love the Perfect Skin Foundation! Thank you for your support and for sharing your positive experience with Ayu Cosmetics.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

C
Colette K.

2.25 very orange colour, certainly not an inbetween of 2 and 2.5 which I usually buy

Hi Colette, thank you for your feedback. We're sorry the shade didn't match as expected. Please feel free to reach out to our customer service for assistance with color matching or exchanges. We appreciate your support!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

J
Janet D.

Absolutely fantastic foundation- lovely coverage but still feels so light on the skin

Hi Janet, we're thrilled to hear you love the Perfect Skin Foundation! Thank you for sharing your positive experience. Enjoy your flawless look!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Mary K.

Nice product long lasting

Hi Mary, we're glad you like the Perfect Skin Foundation and find it long-lasting! Thanks for your support.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

E
Eimir B.

Excellent product

Hi Eimir, thank you for your wonderful review! We're so glad you love the Perfect Skin Foundation. We appreciate your support!
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Mary C.

Great coverage with out being heavy

Hi Mary, we're so glad you love the Perfect Skin Foundation! Thanks for sharing your experience.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

C
Claire M.

The best foundation. Long wearing and great value

Hi Claire, we're so happy to hear you love the Perfect Skin Foundation! Thank you for your kind words and support.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

A
Anna Z.

Brilliant 👏

Hi Anna, thank you so much for your wonderful review! We're thrilled you love the Perfect Skin Foundation.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

M
Maria M.

Really lovely foundation. Perfect skin match and lasts all day. Have got lots of compliments since I started wearing Perfect Skin Foundation

Hi Maria, we're so happy to hear you love the Perfect Skin Foundation! Thanks for sharing your experience and for choosing Ayu Cosmetics.
We are always available on hello@ayu.ie should you need us.
Love,
Team Ayu

Frequently Asked Questions

What foundation is best for oily skin? +

Choose oil-free, long-wear formulas that control shine without feeling heavy. Perfect Skin Foundation is specially formulated to provide a smooth, long-lasting finish, even for oily skin types.

Are water-based foundations suitable for oily skin? +

Yes, water-based foundations are often lighter and less likely to clog pores, making them an excellent choice for oily or combination skin.

How should I apply foundation for oily skin? +

Start by prepping your skin with an oil-controlling primer. Apply foundation in thin, even layers, focusing on areas that need coverage. Finish with a light dusting of powder to keep shine under control.

What makes a good coverage foundation? +

A good coverage foundation blends seamlessly, evens out skin tone, and lasts throughout the day without feeling heavy. The best choice depends on whether you prefer light, medium, or full coverage.

What is full coverage foundation? +

Full coverage foundation is designed to conceal most imperfections, such as redness, uneven tone, and blemishes, while creating a flawless, polished finish.

Do I need full coverage foundation? +

Not necessarily. Full coverage is ideal if you want to completely even out your complexion or address specific concerns. For a more natural look, light or medium coverage may be a better option.

How much foundation should I use for full coverage? +

A little goes a long way. Start with a small amount and build up in thin layers until you achieve the desired coverage. This approach helps avoid a heavy or cakey finish.

How can I apply full coverage foundation without it looking cakey? +

Ensure your skin is well-prepped with moisturiser and primer. Apply foundation in light layers, blending with a damp sponge or brush for a smoother finish. Set lightly with powder to maintain a natural look.