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AYU Cosmetics

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14 new foundation shades available

Blush, Bronze & Highlight

Get The Ayu Look

We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.

Make Up Tips & Advice

AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.

How to Conceal Under-Eye Bags

Late nights, stress, or simply genetics — under-eye bags are something many of us face at some point. Whilst skincare plays a big role in keeping them at bay, sometimes you just want a quick makeup...

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What Is Vitamin E and Is It Good for Your Skin?

What Is Vitamin E and Is It Good for Your Skin?

When it comes to skincare, certain ingredients stand the test of time — and Vitamin E is definitely one of them. Known for its nourishing and protective qualities, this powerhouse antioxidant has b...

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Summer Skin Bundles: Your Guide to Radiant Warm-Weather Beauty

Summer Skin Bundles: Your Guide to Radiant Warm-Weather Beauty

With summer’s sunshine, longer days, and endless outdoor possibilities, your skin faces both its happiest moments and its greatest challenges. While everyone loves that sunkissed glow, hot weather ...

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SELECT YOUR SKIN TONE

CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.

FIND OUT MORE
  • 1
    SELECT YOUR SKIN TONE
  • 2
    SELECT KIND OF COVERAGE
  • 3
    FIND YOUR MATCHES

LIGHT

1

LIGHT-MEDIUM

1.5

MEDIUM

2

MEDIUM DEEP

2.5

MEDIUM DEEP

3

DEEP

3.5

EXTRA DEEP

4

ULTRA DEEP

4.5

DEEPEST

5

DEEPEST

5.5

LIGHT TO MEDIUM COVERAGE

MEDIUM TO FULL COVERAGE

About Us

Ayu is an Irish owned and based vegan cosmetics brand. At Ayu we create cosmetics for real women.

Ayu application is simple, quick, wearable and natural - More importantly - it's easy!

We are dedicated to empowering women with the tools and knowledge to bring out their best selves.

At Ayu we want to show women how to enhance their natural beauty rather than mask it.

Read More